Features
Tether isn’t another dashboard. It’s a tracking layer that sits beneath your stack, keeping the conversion signal connected from first click to final conversion.
The tracking layer
Track meaningful user actions inside embedded experiences — forms, schedulers, application flows — where standard pixels often lose visibility entirely.
Connect events across multi-step funnels, different pages, and handoffs without treating every step like a brand-new user. One person, one journey.
Capture conversions that would otherwise be missed, misattributed, or disconnected from the original ad click — including events on partner and payment pages.
Send conversion events and their attribution context back to Google Ads, Meta, TikTok, and other paid media channels so campaigns optimize on better data.
Understand which ads, campaigns, and journeys actually produce revenue — not just the ones that are easiest to track.
Embedded forms, partner flows, multi-domain paths, comparison sites, booking flows, fintech and insurance journeys, marketplaces, and high-intent paid acquisition.
Use cases
Follow users from ad click to embedded form submission — even when the form lives in an iframe or third-party environment.
Connect acquisition activity to downstream actions across different pages, vendors, or user flows.
Attribute applications, quotes, approvals, and account openings completed in secure, multi-step experiences.
Track quote starts, completions, calls, and policy purchases across complex comparison journeys.
Connect ad clicks to bookings completed in embedded schedulers, partner tools, or external confirmation pages.
Follow longer, multi-step journeys where the conversion doesn’t happen neatly on the first landing page.
Plays well with your stack
Tether strengthens your tracking layer without forcing engineering to rebuild the funnel. Your analytics still report, your CRM still stores leads, your ad platforms still optimize — Tether makes sure the signal connecting them isn’t lost.
FAQ
Most tools are designed around simple page-based events. When users move into iframes, embedded tools, external pages, or multi-step flows, the link between the original ad click and the final conversion can break. Tether is designed to preserve that connection.
Conversion events and the relevant attribution context — helping platforms understand which campaigns, ads, and clicks led to meaningful outcomes.
No. Tether strengthens your tracking layer. It connects journeys and recovers conversion signals your existing tools may miss, while everything else in your stack keeps doing its job.
Companies whose conversion journeys are more complex than a landing page and a thank-you page — lead generation, fintech, insurance, marketplaces, booking flows, embedded forms, and any funnel where conversions happen across multiple technical environments.
Ad platforms optimize based on the data you send them. When that data is incomplete, campaigns optimize around a partial picture. Better tracking gives your team and your platforms a clearer signal for bidding, targeting, and budget decisions.
Tether helps you recover the data your ad platforms need — and the attribution your team needs to grow.